Nation Branding Strategy for Zimbabwe: Towards an Integrated Nation Branding Framework

Nation branding: A case study of Singapore

Nation-branding and transnational consumption: Japan-mania and the Korean wave in Taiwan

One recent development of cultural globalization emerges in the convergence of taste in media consumption within geo-cultural regions, such as Latin American telenovelas, South Asian Bollywood films and East Asian trendy dramas. Originating in Japan, the so-called trendy dramas (or idol dramas) have created a craze for Japanese commodities in its neighboring countries (Ko, 2004). Following this...

Country of Origin , Branding Strategy and Internationalisation :

This paper studies the internationalisation of Chinese piano firms from a branding perspective. The purpose of the paper is two folds. Firstly it examines the interplay between the country of origin (COO) effect and international branding, and how COO affects the choice of branding strategies in international markets. Secondly, it explores the possible link between international branding decisi...

An Initial Classification of Branding Strategy in Australian Arts Organisations

This research examined the corporate branding approaches and strategies adopted by six prominent Australian arts and cultural organisations. The aim of this exploration was to identify patterns in branding across different arts and cultural organisations, and attempt to provide an initial classification for understanding how these organisations approach branding strategy. We found that three fa...

Branding down to the core: branding not-for-profits.

Many not-for-profits do not view their organization as a brand. After all, the reason for being lies in the purpose. Branding is something corporate businesses do to justify their existence. But what is an organization's purpose? And what if everyone in the organization does not agree on that purpose over time or across departments? How can an organization formalize a strategy if it isn't sure ...